What Are Unauthorized Authentics “UA”?

100% Genuine and Authentic

Major shoe companies do not stick to a set of factories to produce their shoes. They assign a certain number (i.e. 50,000) per model for each factory to produce. The thing about all this factories is that they do not produce just 50,000 pairs. They will produce 20,000 to 30,000 extra pairs, some even 50,000 pairs. Reason being is that they need this extra pairs to replace the rejected pairs after they fail to pass quality inspection. What happens after the shoe company receives their 50,000 pairs of shoes is that they move production to another factory to produce the same pair of shoe.

But what gets left behind in the old factory is the 20,000-30,000 pairs of shoe that were rejected, or did not even get to the inspection stage because the shoe company has already reached their quota. So that is how the term “UNAUTHORIZED AUTHENTIC” came about. All this extra pairs that are left over, are produced at the same factory, by the same workers, with the same material, just that they did not get licensed/authorized/quality checked by the shoe company. The factory will then sell this left over shoes to sneaker dealers, and online stores.

In terms of quality, Unauthorized Authentics are identical to originals since they are produced in the same factories (using the same exact materials) as the authentic product when they were commissioned by shoe manufacturers and companies.

As such the prices of our shoes are lower than retail because there is no multiple layers of mark-up through retail branches for the branded goods.

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